Marketing, 2nd edition Elliott et al.

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• Chapter 1 Introduction to marketing

  • Marketing TV

  • Quizzes

    • Multiple Choice Quiz
    • Glossary Quiz
  • Audio Summary
  • Marketing Plan Template

• Chapter 2 The marketing environment and market analysis

  • Marketing TV

  • iStudy Interactive Study Guide Activities

    • Levels of competition (text reference p. 50) NEW
    • Types of competition (text reference p. 49) NEW
    • SWOT analysis (text reference pp. 63-65) NEW
    • The marketing environment (text reference pp. 40-41)
    • The macro environment (text reference pp. 51-55)
    • Marketing metrics text reference pp. 61-63)

  • Video Cases

    • Mobile-only households on the rise NEW
    • Woolworths takes hardware fight to Bunnings NEW
    • Aussie dollar soars high
    • Big retailers wage war on web
    • Australian music - 'In tune'
    • Australian Wings Academy
    • China energy drive
    • First home buyers boom in economic gloom

  • Video Case Transcripts

    • Mobile-only households on the rise NEW
    • Woolworths takes hardware fight to Bunnings NEW
    • Aussie dollar soars high
    • Big retailers wage war on web
    • Australian music - 'In tune'
    • Australian Wings Academy
    • China energy drive
    • First home buyers boom in economic gloom

  • Quizzes

    • Multiple Choice Quiz
    • Glossary Quiz
  • Audio Summary
  • Interactive Study Guide for iPad users
  • Marketing Plan Template

• Chapter 3 Market research

  • Marketing TV

  • iStudy Interactive Study Guide Activities

    • Sampling methods (text reference pp. 92-93)

  • Video Cases

    • Brain sell NEW
    • Careers in social and market research
    • Tiger Airways

  • Video Case Transcript

    • Brain sell NEW
    • Careers in social and market research
    • Tiger Airways

  • Quizzes

    • Multiple Choice Quiz
    • Glossary Quiz
  • Audio Summary
  • Interactive Study Guide for iPad users
  • Marketing Plan Template

• Chapter 4 Consumer behaviour

  • Marketing TV

  • iStudy Interactive Study Guide Activities

    • Influences on consumer behaviour (text reference pp. 114-125) NEW
    • Hofstede's dimensions of culture (text reference pp. 116-117)
    • Maslow's hierarchy of needs - Part 1 (text reference p. 129)
    • Maslow's hierarchy of needs - Part 2 (text reference p. 129)

  • Video Cases

    • Generation Y drowning in debt NEW
    • Newsagencies facing tough times
    • Watchdog says power wristbands a crock
    • Carman's Fine Foods

  • Video Case Transcripts

    • Generation Y drowning in debt NEW
    • Newsagencies facing tough times
    • Watchdog says power wristbands a crock
    • Carman's Fine Foods

  • Quizzes

    • Multiple Choice Quiz
    • Glossary Quiz
  • Audio Summary
  • Interactive Study Guide for iPad users
  • Marketing Plan Template

• Chapter 5 Business buying behaviour

  • Marketing TV

  • iStudy Interactive Study Guide Activities

    • Business markets - Part 1 (text reference pp. 148-151)
    • Business markets - Part 2 (text reference pp. 148-151)
    • Characteristics of business markets (text reference p. 147)

  • Video Cases

    • Australia courts Chinese drinkers NEW
    • Insulation suppliers call for government support
    • Prices set to sky rocket
    • Roses Only
    • Monkey Steel

  • Video Case Transcripts

    • Australia courts Chinese drinkers NEW
    • Insulation suppliers call for government support
    • Prices set to skyrocket
    • Roses Only
    • Monkey Steel

  • Quizzes

    • Multiple Choice Quiz
    • Glossary Quiz
  • Audio Summary
  • Interactive Study Guide for iPad users
  • Marketing Plan Template

• Chapter 6 Markets: segmentation, targeting and positioning

  • Marketing TV

  • iStudy Interactive Study Guide Activities

    • Market segmentation (text reference pp. 187-194)
    • Segmenting consumer markets (text reference pp. 187-194)

  • Video Cases

    • Major banks multi-brand to reconquer NEW
    • Generation Y drowning in debt

  • Video Case Transcript

    • Major banks multi-brand to reconquer NEW
    • Generation Y drowning in debt

  • Quizzes

    • Multiple Choice Quiz
    • Glossary Quiz
  • Audio Summary
  • Interactive Study Guide for iPad users
  • Marketing Plan Template

• Chapter 7 Product

  • Marketing TV

  • iStudy Interactive Study Guide Activities

    • Total product concept (text reference pp. 218-220) NEW
    • Product life cycle (text reference pp. 222-223)
    • Product classification (text reference pp. 218-220)

  • Video Cases

    • Future bright for booming organics industry NEW
    • iPad won't run Adobe Flash
    • Woolworths - Packaging and labelling
    • Smiggle Stationery
    • The Paul Potts phenomenon
    • GEO Australia

  • Video Case Transcripts

    • Future bright for booming organics industry NEW
    • iPad won't run Adobe Flash
    • Woolworths - Packaging and labelling
    • Smiggle Stationery
    • The Paul Potts phenomenon
    • GEO Australia

  • Quizzes

    • Multiple Choice Quiz
    • Glossary Quiz
  • Audio Summary
  • Interactive Study Guide for iPad users
  • Marketing Plan Template

• Chapter 8 Price

  • Marketing TV

  • iStudy Interactive Study Guide Activities

    • Pricing approaches (text reference pp. 282-283)
    • Advantages and disadvantages of pricing approaches (text reference pp. 282-283)
    • Pricing strategies (text reference pp. 287-289)
    • Examples of pricing approaches (text reference pp. 282-283)
    • Advantages of pricing strategies (text reference pp. 287-289)
    • Disadvantages of pricing strategies (text reference pp. 287-289)
    • Pricing and market structures - Part 1 (text reference pp. 274-275)
    • Pricing and market structures - Part 2 (text reference pp. 274-275)

  • Video Cases

    • Fosters withholds from beer price war NEW
    • Mining giants differ in recovery response
    • Fleming's Nursery
    • Aztec Music
    • Carbon emissions trading scheme

  • Video Case Transcripts

    • Fosters withholds from beer price war NEW
    • Mining giants differ in recovery response
    • Fleming's Nursery
    • Aztec Music
    • Carbon emissions trading scheme

  • Quizzes

    • Multiple Choice Quiz
    • Glossary Quiz
  • Audio Summary
  • Interactive Study Guide for iPad users
  • Marketing Plan Template

• Chapter 9 Promotion

  • Marketing TV

  • iStudy Interactive Study Guide Activities

    • Advantages of broadcast media (text reference p. 315)
    • Disadvantages of broadcast media (text reference p. 315)
    • Advantages of print media - Part 1 (text reference p. 316)
    • Advantages of print media - Part 2 (text reference p. 316)
    • Disadvantages of print media (text reference p. 316)
    • Advantages of web-based media (text reference p. 315)
    • Disadvantages of web-based media (text reference p. 315)
    • The promotion mix - Part 1 (text reference pp. 305-308)
    • The promotion mix - Part 2 (text reference pp. 305-308)

  • Video Cases

    • Cafe Culture
    • Mattel toys recall

  • Video Case Transcripts

    • Cafe Culture
    • Mattel toys recall

  • Quizzes

    • Multiple Choice Quiz
    • Glossary Quiz
  • Audio Summary
  • Interactive Study Guide for iPad users
  • Marketing Plan Template

• Chapter 10 Distribution (place)

  • Marketing TV

  • iStudy Interactive Study Guide Activities

    • Distribution channels (text reference pp. 347-348)
    • Characteristics of general merchandise retail stores (text reference p. 368)
    • Examples of general merchandise retail stores (text reference p. 368)
    • Characteristics of specialty merchandise retail stores (text reference p. 367)
    • Examples of specialty merchandise retail stores (text reference p. 367)
    • Comparing modes of transport (text reference p. 359)

  • Video Cases

    • Food producers turn on supermarkets NEW
    • Funky Trunks
    • Hugh Mackay - social research
    • Babycakes

  • Video Case Transcripts

    • Food producers turn on supermarkets NEW
    • Funky Trunks
    • Hugh Mackay - social research
    • Babycakes

  • Quizzes

    • Multiple Choice Quiz
    • Glossary Quiz
  • Audio Summary
  • Interactive Study Guide for iPad users
  • Marketing Plan Template

• Chapter 11 Services marketing

  • Marketing TV

  • iStudy Interactive Study Guide Activities

    • Evaluating quality (text reference pp. 404-405)
    • Service quality (text reference p. 406)

  • Video Cases

    • Price rises fragment coffee industry NEW
    • Growth expected in aged-care services

  • Video Case Transcript

    • Price rises fragment coffee industry NEW
    • Growth expected in aged-care services

  • Quizzes

    • Multiple Choice Quiz
    • Glossary Quiz
  • Audio Summary
  • Interactive Study Guide for iPad users
  • Marketing Plan Template

• Chapter 12 Electronic marketing

  • Marketing TV

  • iStudy Interactive Study Guide Activities

    • Online advertising marketing metrics (text reference pp. 446-448)

  • Video Cases

    • The business of social media
    • Aboriginal art on eBay

  • Video Case Transcripts

    • The business of social media
    • Aboriginal art on eBay

  • Quizzes

    • Multiple Choice Quiz
    • Glossary Quiz
  • Audio Summary
  • Interactive Study Guide for iPad users
  • Marketing Plan Template

• Chapter 13 International marketing

  • Marketing TV

  • iStudy Interactive Study Guide Activities

    • APEC (text reference pp. 468-469) NEW
    • International market entry (text reference pp. 478-480) NEW
    • Standardisation versus customisation (text reference pp. 461-462)
    • The meanings of colour (text reference p. 472)

  • Video Case

    • Dire outlook for tourism industry

  • Video Case Transcript

    • Dire outlook for tourism industry

  • Quizzes

    • Multiple Choice Quiz
    • Glossary Quiz
  • Audio Summary
  • Interactive Study Guide for iPad users
  • Marketing Plan Template

• Chapter 14 Marketing planning, implementation and evaluation

  • Marketing TV

  • iStudy Interactive Study Guide Activities

    • Marketing plan template (text reference pp. 524-534)

  • Video Cases

    • Intrepid Travel
    • Woodford Folk Festival

  • Video Case Transcripts

    • Intrepid Travel
    • Woodford Folk Festival

  • Quizzes

    • Multiple Choice Quiz
    • Glossary Quiz
  • Audio Summary
  • Interactive Study Guide for iPad users
  • Marketing Plan Template