Part One Introduction to strategic management

Chapter 1 The strategic management process
Opening Case: The evolution of strategy at Yahoo!
Overview
Strategic planning
Strategic managers
Strategic leadership
Strategy as an emergent process
Strategic planning in practice
Improving strategic decision making
Summary
    Practising strategic management
    Review questions
    Discussion questions
    Applied questions
    Small-group exercise
    Article file
    Exploring the web
    Strategic management project
Running case: Dell Computer Corporation
    End notes

Chapter 2 Stakeholders and the corporate mission
Opening case: The Body Shop International
Overview
Stakeholders
The mission statement
Corporate governance and strategy
Strategy and ethics
Summary
    Practising strategic management
    Review questions
    Discussion questions
    Applied questions
    Small-group exercise
    Article file
    Exploring the web
    Strategic management project
    Endnotes

Part Two The nature of competitive advantage

Chapter 3 External analysis: industry opportunities and threats
Opening case: The soft-drink industry
Overview
Analysing industry structure
Strategic groups and strategic blocks within industries
Limitations of the five forces and strategic group models
Competitive changes during an industry's evolution
Network economics as a determinant of industry conditions
Globalisation and industry structure
Summary
    Practising strategic management
    Review questions
    Discussion questions
    Applied questions
    Small-group exercise
    Article file
    Exploring the web
    Strategic management project
Running case: Dell Computer Corporation — changing rivalry in the personal computer industry
    Additional resources
    Endnotes

Chapter 4 Internal analysis: resources, capabilities, competencies and competitive advantage
Opening case: Lonely Planet
Overview
Competitive advantage, value creation and profitability
The generic building blocks of competitive advantage
Business functions, the value chain and value creation
Distinctive competencies, resources and capabilities
Strategy and competitive advantage
The durability of competitive advantage
Why do companies fail?
Avoiding failure and sustaining competitive advantage
Summary
    Practising strategic management
    Review questions
    Discussion questions
    Applied questions
    Small-group exercise
    Article file
    Exploring the web
    Strategic management project
Running case: Drivers of profitability for Dell Computer Corporation
    Additonal resources
    Endnotes

Part Three Strategies

Chapter 5 Building competitive advantage through functional-level strategy
Opening case: Reinventing Levi's
Overview
Achieving superior efficiency
Achieving superior quality
Achieving superior innovation
Achieving superior responsiveness to customers
Summary
    Practising strategic management
    Review questions
    Discussion questions
    Applied questions
    Small-group exercise
    Article file
    Exploring the web
    Strategic management project
Running case: Dell Computer Corporation's use of the Internet
    Additional resources
    End notes

Chapter 6 Business-level strategy
Opening case: How E*Trade uses the Internet to gain a low-cost advantage in the brokerage industry
Overview
What is business-level strategy?
Choosing a generic business-level strategy
Strategic groups and business-level strategy
Choosing a business-level investment strategy
Summary
    Practising strategic management
    Review questions
    Discussion questions
    Applied questions
    Small-group exercise
    Article file
    Exploring the web
    Strategic management project
Running case: Compaq and Dell Computer Corporation go head to head in customer service
    Additional resources
    End notes

Chapter 7 Competitive strategy and the industry environment
Opening case: The fragmentation of the classifieds industry
Overview
Strategies in fragmented industries
Strategies in embryonic and growth industries
Strategies in mature industries
Strategies to deter entry in mature industries
Strategies to manage rivalry in mature industries
Strategies to manage supply and distribution in mature industries
Strategies in declining industries
Summary
    Practising strategic management
    Review questions
    Discussion questions
    Applied questions
    Small-group exercise
    Article file
    Exploring the web
    Strategic management project
    Additonal resources
    End notes

Chapter 8 Corporate strategy: vertical integration, diversification and strategic alliances
Opening case: Boral
Overview
Concentration on a single business
Vertical integration
Alternatives to vertical integration: cooperative relationships and strategic outsourcing
Diversification
An alternative to diversification: strategic alliances
Summary
    Practising strategic management
    Review questions
    Discussion questions
    Applied questions
    Small-group exercise
    Article file
    Exploring the web
    Strategic management project
Running case: Beating Dell Computer Corporation — why Hewlett-Packard wanted to acquire Compaq
    Additonal resources
    End notes

Chapter 9 Corporate development: building and restructuring the corporation
Opening case: Sony and Ericsson strike a deal
Overview
Reviewing the corporate portfolio
Internal new venturing as an entry strategy
Acquisitions as an entry strategy
Joint ventures as an entry strategy
Restructuring
Turnaround strategy
Summary
    Practising strategic management
    Review questions
    Discussion questions
    Applied questions
    Small-group exercise
    Article file
    Exploring the web
    Strategic management project
    Additonal resources
    End notes

Chapter 10 Strategy in the global environment
Opening case: BRL Hardy goes global
Overview
The nation state and competitive advantage
Profiting from global expansion
Pressures for cost reductions and local responsiveness
Strategic choice
Basic entry decisions
The choice of entry mode
Global strategic alliances
Summary
    Practising strategic management
    Review questions
    Discussion questions
    Applied questions
    Small-group exercise
    Article file
    Exploring the web
    Strategic management project
Running case: Dell Computer Corporation's global business
    Additonal resources
    End notes

Part 4 Implementing strategy

Chapter 11 Designing organisational structure
Opening case: Microsoft's new e-structure
Overview
The role of organisational structure
Vertical differentiation
Horizontal differentiation
Integration and integrating mechanisms
Summary
    Practising strategic management
    Review questions
    Discussion questions
    Applied questions
    Small-group exercise
    Article file
    Exploring the web
    Strategic management project
Running case: Organisational structure at Dell Computer
    Additonal resources
    End notes

Chapter 12 Designing strategic control systems
Opening case: Control systems for the Australian health care industry
Overview
What is strategic control?
Strategic control systems
Organisational culture
Strategic reward systems
Summary
    Practising strategic management
    Review questions
    Discussion questions
    Applied questions
    Small-group exercise
    Article file
    Exploring the web
    Strategic management project
    Additonal resources
    End notes

Chapter 13 Matching structure and control to strategy
Opening case: Fletcher Challenge
Overview
Functional-level structure and control
Business-level structure and control
Corporate-level structure and control
Designing a global structure
Special issues in the strategy-structure choice
Summary
    Practising strategic management
    Review questions
    Discussion questions
    Applied questions
    Small-group exercise
    Article file
    Exploring the web
    Strategic management project
    Additonal resources
    End notes

Chapter 14 Implementing strategic change
Opening case: Qantas changes with the times
Overview
Strategic change
Determining the need for change
Determining the obstacles to change
Implementing strategic change and understanding the role of organisational politics
Managing and evaluating change
Summary
    Practising strategic management
    Review questions
    Discussion questions
    Applied questions
    Small-group exercise
    Article file
    Exploring the web
    Strategic management project
    Additonal resources
    End notes

Chapter 15 Evaluating strategy performance
Opening case: Evaluation at Loy Yang Power
Overview
What is evaluation?
Evaluation design
Methods of evaluation
Responses to strategy evaluation results
Critical success factors
Intended and emergent processes of strategy evaluation
Summary
    Practising strategic management
    Review questions
    Discussion questions
    Applied questions
    Small-group exercise
    Article file
    Exploring the web
    Strategic management project
    Additonal resources
    End notes

Part 5 Cases in strategic management

Introduction: analysing a case study and writing a case study analysis

1. Kleenmaid St George: whitegoods appliances
2. Royal Dutch Shell and the execution of Ken Saro-Wiwa
3. Argyle Diamonds: where to now?
4. Accord Diagnostics: competing in a regulated industry
5. Woolworths: maintaining market leadership
6. I want my MTV, but how?
7. David Jones: there's no other store like it
8. The home video game industry
9. The 'deintegration' of Western Power
10. News Corporation: entering the US pay television industry
11. Singapore Airlines: expanding horizons
12. The Swissair saga: the rise and fall of a national icon
13. The Boeing Aircraft Company: the merger with McDonnell Douglas
14. The scaffold plank incident

Glossay
Index