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Chapter 1 WELCOME TO THE INTERNET
Lynx
Boing Boing
BulletProof Software
Eudora Software
Everquest
Microsoft Corporation
ICQ
MacResponse
Internet Society
Internet
Society
NITRD (National
Coordination Office for Information Technology Research
and Development)
JPilot IRC
Live Journal.com
The Living
Internet
Microsoft
Corporation
mIRC Co. Ltd
The Mud Connector
National
Center for Supercomputing Applications
Netscape
Lance
Storm
There
Cerulean Studios
Tucows Inc.
WebMagic Inc.
World Wide Web Consortium
Pine Information
Centre
TOP
Chapter 2 CONCEPTS AND TERMINOLOGY
Airwalk
Game Spy Industries
Gloria Jean's
Gourmet Coffees Corporation
Burger King
Corporation
HTML Writers Guild,
Inc.
ICQ
Live Journal.com
The Mozilla Organisation
The Mud Connector
Nike
Pizza Hut
Lucasfilm
There
TOP
Chapter 3 UNIQUE FEATURES OF INTERNET-BASED
MARKETING
Article
on m-commerce 2001/08/03/m-commerce_breakthrough.html
Amazon.com, Inc.
Andronico's
Market
ANZ Banking Group
Australian Taxation
Office
Barclays
Stockbrokers Ltd
BBC
Business Entry
Point
CDNow Online Inc.
Centrebet
Pty Ltd
Centrelink
Queensland
Rail
CHUM Ltd
Cable News Network
The Coca-Cola Company
Computer
Share
People's Republic
of China
Computer
Science House of RIT
Cheli Media Group
Diners Club
International Ltd
Encyclopaedia Brittanica
eBay Inc.
eBay-o-rama
MCB University
Press Ltd
Everything
Linux.com
Google
Google Store
Relicnews
Hewlett-Packard
Incredible
DVD
IP Australia
Internal
Revenue Service
Library of Congress
University
of Queensland
Live365.com
MIAAnet
Disney Enterprises,
Inc.
Ninemsn Pty
Ltd
CyberCroupier
Ltd
ifive Brands
Pizza Hut
PowerShot (Canon)
Real
RSPCA
Segway
MP3.com, Inc.
Simply
Camera Prices
SOPRANO
Starbucks
Statistics New
Zealand
Yahoo!
Microsoft
Corporation
Telstra's
Mobile Dial-A-Coke promotion
Telstra
Mobile's m-commerce parking
Open Source Development
Network
TripleJ Imports
UK government
services
Warchalking
Web Central
Wireplay
Woolworths
YHA
TOP
Chapter 4 CONSUMER BEHAVIOUR
Angelfire
CyberAtlas
Andrew Barntreger
Internet Chess
Club
Cable News Network
comScore
John Cremona
WebSideStory,
Inc.
EverQuest
Excite
Google
Sega.com, Inc.
The Mud Connector
Rotary International
The Well
The Yes Men
TOP
Chapter 5 CREATING CYBERCOMMUNITIES
Virtual
School of Natural Sciences
Everquest
Star
Wars Galaxies
Blogger
Blog Spot
Google
The
Sims Online
Yahoo!
LiveJournal.com
The Mud Connector
There
Virtual Communities
Ltd
The Well
TOP
Chapter 6 APPLICATIONS FOR BUSINESS AND NON-BUSINESS
Register.com
Microsoft
Corporation
Ain't it
Cool
BabyNet
Bartercard International
Ltd
Centrebet
Pty Ltd
The International
Clan Gregor Web Community
Cheli Media Group
Garth Franklin
Dell Computers
Cuvee 19 Wine
& Liquor Corporation
EarthCam Inc.
Electronic Frontiers
Australia
Electronic Frontier
Foundation
Inconocast Inc.
JIF
National Marfan
Foundation
MP3.com, Inc.
Nameprotect.com
Nike
Press
Release Network
RealNetworks, Inc.
Lucasfilm
United Parcel Service
of America
Weekly
Specials Ltd
TOP
Chapter 7 THE INTERNET IN MARKETING STRATEGY
Yahoo!
Ninemsn Pty Ltd
Microsoft
Corporation
Microsoft
Corporation
Australian Labor
Party
Amazon.com, Inc
Amnesty International
ANZ
The Apache Software
Foundation
BookSlicer.com
JP Morgan Chase &
Co
Christmas.com,
Inc.
The Coca-Cola Company
Doctorow
CreativeCommons
Disney Enterprises,
Inc.
Encyclopaedia Brittanica
eBay, Inc.
Excite United
Kingdom and Ireland
Excite
Excite Germany
Ferrari
Greengrocer.com.au
Pty Ltd
IP Australia
Internal Revenue Service
Jaycar Electronics
Kodak
Lloyds TSB
Jennifer
Government
MP3.com, Ltd
Nation States
Australian
Net Guide Pty Ltd
Nutrition.com
International
Olympic Committee
Procter & Gamble
Procter &
Gamble
DraganFly Innovations,
Inc.
Reebok International,
Ltd
Slashdot
Sydney Morning Herald
Sony Music Entertainment
Inc.
NFL Enterprises
Electronic Arts
Inc.
Procter & Gamble
Wild FM
The Universal Currency
Converter
TOP
Chapter 8 THE ROLE OF PRODUCT IN INTERNET
MARKETING
ABC Inc.
Australian Bureau
of Statistics
Amazon.com, Inc.
ANZ
Domain/Ask the
Doctors
Matt
Jones/work and thoughts
Bureau of Meteorology
Bpay Pty Ltd
Cable News Network
communic8
(Telstra)
eBay Inc
Ford Motors
Google
Gucci
Hoover
Hewlett-Packard
Hugo
Innovations
LazyWeb
LazyWeb
Mick's Whips
MP3.com, Inc.
Nestle
Netscape
New York Times
Open
P2P
ifive Brands
Proctor &
Gamble
PriceSCAN.com,
Inc.
Red Hat, Inc.
Hollywood Entertainment
Corporation
Salon.com
SkyNews
Smartshop.com,
Inc.
Sports Chalet
Trisenx, Inc.
United Parcel Service
of America
Wal-Mart Stores,
Inc.
Warner Bros
Web TV Networks,
Inc.
Yahoo! United Kingdom
and Ireland
TOP
Chapter 9 PROMOTION 1: THE INTERNET IN THE
PROMOTIONAL MIX
AnalogX
ANZ
Commonwealth
Bank
demo-station
Pty Ltd
The Coca-Cola
Company
United Feature
Syndicate, Inc.
CNET Networks,
Inc.
Eagle Boys
Pizza
NEEPS Inc.
Yahoo!
Google
Google
Hoover
Innovations
Direct Pty Ltd
Institute of Zen Studies
Begn
Lego
Microsoft
Corporation
Microsoft Corporation
Monster.com
New Balance
Australia
National Football League
Nike
NUA
Office Works
International Olympic
Committee
Penguin
Pepsi Cola Bottlers,
Australia
Recording Industry
Association of America
Edgell
Sydney Morning Herald
The Coca-Cola Company
Electronic Arts
Inc.
Transmeta Corporation
The .tv Corporation
World Wide Corp
Yahoo!
TOP
Chapter 10 PROMOTION 2: THE INTERNET AS A
PROMOTIONAL MEDIUM
Yahoo!
WWW
ABC Inc.
About
Amazon.com, Inc.
QuickTime
Telstra
Blogger
Blog Spot
Cartoon
Network
CDNow Online Inc.
Channel(v)
LPGA
Google
Infospace Inc.
Encyclopaedia Brittanica
Excite United
Kingdom & Ireland
Freefungames
Free Tibet Campaign
Disney Enterprises,
Inc.
Google
Greenfield
Online
Attitude Network
Ltd
WebMonkey
The Internet Movie
Database Ltd
Kodak
LiveJournal.com
New Lines
Cinema
digital.forest
Microsoft
Corporation
Moveable Type
MP3.com, Inc.
Nike
The Open Diary
Palm Inc.
Peoplesound
PepsiMax
Reebok
Ronald McDonald House
Charities
Royal Doulton
Screensavers.com,
Inc.
Shop.com, Inc.
Slashdot
Wine.com
Yahoo!
ZD Inc.
ZD Inc.
TOP
Chapter 11 PRICING STRATEGIES
Amazon.com, Inc.
Australian Taxation
Office
Auran
Pacific Dunlop
Bpay Pty Ltd
Browser.org
Chanel
Coles Supermarkets
Australia Ltd
Compaq
Commonwealth
Securities Ltd
CyberCash Inc.
eBay Inc.
Yahoo!
Free Software Foundation,
Inc.
Greengrocer.com.au
Pty Ltd
Internal Revenue Service
Linux Online Inc.
Lloyds TSB
Bank Plc
Microsoft Corporation
MP3.com, Inc.
Netscape
NPS Internet Solutions
LLC
Palm Inc.
PriceSCAN.com,
Inc.
Greater Manchester
East Scouts
Links260, Inc.
Southwest Airlines
Co.
Association
of Concerned Taxpayers
The Well LLC
Open Source Development
Network
Louis Vuitton Malletie
Wal-Mart Stores
Inc.
TOP
Chapter 12 DISTRIBUTION
Smithsonian Institute
Adobe Systems Inc.
Apple Computer Inc.
BearBox
Box Car Systems,
Inc.
Ninemsn Pty
Ltd
Vince Veselosky
Russell
Lang
Google
BBC MMI
Harrods Ltd
EMI Records Ltd
Mars Inc.
MP3.com, Inc.
Open Source
Initiative
ifive Brands
GMP Services
Inc.
Apple Computer
Inc.
Stephen King
Open Source Development
Network
TOP
Chapter 13 SERVICES MARKETING ONLINE
All India Radio
Yahoo!
Yahoo!
Games On Demand
Netscape
Disney Enterprises,
Inc.
Microsoft
Corporation
Australian Broadcasting
Commission
Australian Correspondence
Schools
Australian Financial
Review
Amazon.com, Inc.
ANZ
Microsoft Corporation
BR Online
Business Review
Weekly
Citibank Financial
Services
Cable News Network
N.V. Organon
Drudge Report
English
Experts
Ericsson
Wizard Financial
Services
FAI General Insurance
Company
Internet FAQs Archives
Fresh Meat Software
Packages
Getconnected
Technology
GLSetup
3D Graphics
Good News Family
Care
Disney Enterprises,
Inc.
Google
Commonwealth of Australia
Hairpolice
Hoover
Hewlett-Packard New
Zealand
H&R Block Financial
Services
Quake
id Software, Inc.
iEnhance, Inc.
Infoseek
Kelloggs
Company
Kennedy &
Co Chartered Accountants
Legal Access
Services
Massage.com
Mater Misericordiae
Hospital
McDonald's
Metacrawler
MM Financial Management
MP3.com, Inc.
Myer
NPS Internet Solutions
PepsiMax
The Petpro Group
Pit Stop
Pizza Hut
Slashdot
SurgeryDoor
Tucows Inc
Virtual World
White Pages
Woolworths
Yahoo!
TOP
Chapter 14 RELATIONSHIP MARKETING IN A 'ONE-TO-MANY-TO-ONE'
ENVIRONMENT
MP3.com, Inc.
Australian Associated Press
Bravenet Web Services Inc.
Dell Computers
eBay Inc
Epinions Inc.
Excite.com
Fly Buys
Yahoo!
Disney Enterprises, Inc.
Google
ICQ
id Software, Inc.
Starwood Hotels & Resorts Worldwide, Inc.
QANTAS Airways Ltd
Star Alliance
Yahoo! Store
Open Source Development Network
WebCentral Pty Ltd
Yahoo!
TOP
Chapter 15 INTERNATIONAL MARKETING
Accenture
BHP Ltd
Bullet Proof Software
Brisbane
City Council
The Coca-Cola Company
SPI
Dell Computers
DentalSales
eHobbies.com,
Inc.
Fedex
Open Source Development
Network
Help Nursing
Service Pty Ltd
Levi Strauss &
Co.
McDonald's Corporation
McDonald's
Australia
DaimlerChrysler
Microsoft Corporation
MP3.com, Inc.
News Corporation
Ltd
The New Zealand
Association of Radio Transmitters Inc.
Optus Administration
Pty Ltd
ifive Brands
PepsiCo Inc.
PepsiCo Inc.
Pepsi Cola Bottlers,
Australia
PepsiCo Inc.
Pizza Hut
DraganFly Innovations
Inc.
Red Hat, Inc.
Slashdot
Starbucks Corporation
Open Source Development
Network
The Travel Doctor
Whimsicalities
TOP
Chapter 16 MARKET RESEARCH
Blogdex
Yahoo! Buzz Index
Yahoo! Australia
and New Zealand
WWW.Consult
Harris
Interactive Inc.
3com Corporation
ABC News Internet
Ventures
Australian Bureau
of Statistics
Amazon.com, Inc.
Association of Internet
Researchers
Blogger
Bravenet Web Services,
Inc.
Garth Franklin
DayPop
Google
Environment
Agency
Forrester
FortuneCity.com,
Inc.
Open Source Development
Network
Fuld & Company
Ltd
Gambica Association
Ltd
Google
Google
Zeitgeist
Greenfield
Online
Harris
Interactive
Relicnews
Infobeat Services
Inventix Software
Interactive Tracking
Systems Inc.
Jupiter
Research
MacInTouch,
Inc.
Memepool
Market Research
Society of Australia
National Bureau of
Economic Research, Inc.
NUA
Ozdaq
PoliticsOnline,
Inc.
Pollit.com
Search for Extraterrestrial
Intelligence
Slashdot
SRI Consulting
Business Intelligence
SurveyMonkey.com,
LLC
Ultra Feedback
Urban
Cinefile
NBC Internet, Inc.
TOP
Chapter 17 FUTURE DIRECTIONS
Altavista
Company
Apple Computer, Inc.
Compaq
A & A Fire Protection
Inc.
Google
Do You Zoom,
Inc.
id Software,
Inc.
www.jpeg.org
Portable
Network Graphics
Open Source
Initiative
TOP
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