• Focus on Strategy vignette features a business scenario that requires the student to consider a strategy and strategic plan.
• Internet Marketing Insight vignette profiles an internet based business or marketing activity.
• End of chapter case studies have been thoroughly updated to enable the student to think more about the strategic aspect of internet marketing as well as prepare strategic marketing plans for internet based activities.
• Enhanced website contains typical professional documents that can be used for assignment activities and represent documentation that the student would need to be familiar with when working on Internet marketing campaigns.

New to this edition:

• Increased strategic focus
• More international coverage of Internet based marketing experiences; success and failures
• Focus on Strategy and Internet Marketing Insight vignettes have been updated