Dr Susan Dann is Associate Professor (Marketing) at the Brisbane Graduate School of Business, Queensland University of Technology. As an academic she is widely published in both journals and books in Australia and internationally. Susan's research interests lie in the application of marketing to emerging and non commercial activities, including sport. In addition to her academic career, Susan is closely involved with practice of marketing in the business community. She is currently the Queensland President and National Deputy President of the Australian Marketing Institute, the peak professional body for marketing practitioners in Australia. Susan also contributes to the profession through her membership of boards and advisory bodies including being a member of the AFL Queensland Commission.

Dr Stephen Dann is Senior Research and Marketing Consultant with the sponsorship rating agency, Sparten. After a career in academia where he was employed as a lecturer in marketing at Griffith University Stephen has branched out into a full time research and writing career. His areas of specialisation are in consumer behaviour, communications and internet marketing strategy. Stephen is co-author of the new introductory marketing text, Introduction to Marketing.