The following resources are available for students who use Pride/Marketing for their course:

Practice Tests based on key concepts from each chapter. Click here to access.

Word Games based on key terms from each chapter. Click here to access.

Marketing Plan Worksheets

Click here to download.

Student Study Guide - ISBN: 0470808020

A perfect study partner to the text containing:

• chapter outline
• matching exercises
• multiple-choice & true/false questions and answers
• additional mini cases with questions and answers.

Click here to purchase online.