Pride; Marketing Core Concepts and Applications
Chapter 13 - Retailing and e-distribution


1.
Hypermarkets are
A.
smaller than superstores.
B.
gaining popularity in Australia.
C.
a version of warehouse clubs.
D.
a combination of supermarket and discount store.
E.
wholesale establishments.


2.
Self-service, general-merchandise stores such as Big W are known as
A.
discount stores.
B.
warehouse showrooms.
C.
catalogue showrooms.
D.
superstores.
E.
specialty retailers.


3.
What term is used to describe the conscious design of space to create emotional effects that encourage customers to buy?
A.
Merchandising
B.
Trading up
C.
Internal environment
D.
Store layout
E.
Atmospherics


4.
David Jones is a popular department store chain in Australia. Like all department stores, David Jones offers a wide variety of consumer services. Which of the following services is it least likely to offer to its customers?
A.
Delivery
B.
Personal assistance
C.
Pleasant atmosphere
D.
Credit
E.
Centralised checkout counters


5.
Which of the following statements best describes a customer's view of a traditional specialty store?
A.
The customer wants to compare both products and store product mixes.
B.
The customer will buy any brand at the most accessible store.
C.
The customer prefers both a particular product and a particular store.
D.
The customer likes the wide product mix found there.
E.
The customer has no concept of a specialty store.


6.
The least flexible of the strategic retailing issues is
A.
store image.
B.
atmospherics.
C.
location.
D.
products assortment.
E.
customer services.


7.
Specialty stores differ from department stores in that specialty stores usually have a very narrow product
A.
line.
B.
mix.
C.
type.
D.
perspective.
E.
angle.


8.
Superstores have been designed to sell products efficiently by means of their
A.
size and operating methods.
B.
legal advantages.
C.
direct approach to consumers.
D.
services for consumers.
E.
services provided to producers.


9.
Just Jeans carries a very focused product line and many product items. It is an example of a retailer offering
A.
broad product lines with limited depth within those lines.
B.
limited product lines with limited depth within those lines.
C.
limited product lines with great depth within those lines.
D.
broad product lines with great depth within those lines.
E.
none of the above.


10.
A welcome change for consumers dissatisfied with the impersonal nature of large retailers can be found in the close personal contact at
A.
superstores.
B.
department stores.
C.
supermarkets.
D.
traditional specialty stores.
E.
fast-food franchises.


11.
In direct-response marketing
A.
party plans are often used.
B.
products must usually be priced above $20 to justify advertising and distribution costs.
C.
it is important for the retailer to maintain a fleet of delivery vans.
D.
franchises must negotiate annually with their franchisers.
E.
supermarkets offer consumers discount coupons at checkout stands.


12.
Greg gets a shopping list from his partner. On the list are a potted plant, fresh mushrooms, motor oil, bread, wine and a birthday cake. To make just one stop to save time, Greg should go to a(n)
A.
convenience store.
B.
off-price retailer.
C.
warehouse showroom.
D.
category killer.
E.
supermarket.


13.
Online retailing
A.
is illegal in many states.
B.
allows consumers to place orders through their computer terminals and modems.
C.
requires in-depth computer knowledge.
D.
deals primarily with the marketing of computer products.
E.
relates only to the products of a few retailers.


14.
A very large specialty store that concentrates on a major product category and competes on the basis of low prices and enormous product availability is called a(n)
A.
off-price retailer.
B.
hypermarket.
C.
traditional specialty retailer.
D.
category killer.
E.
combination store.


15.
The warehouse club is a type of mass merchandiser that
A.
sells primarily to ultimate consumers and occasionally to small retailers.
B.
combines features of discount retailing with a high level of customer service.
C.
gave rise to the modern discount store and has now largely disappeared from the retail scene.
D.
combines features of cash-and-carry wholesaling with discount retailing.
E.
sells only to institutions, such as schools, hospitals, banks, credit unions and government agencies.


16.
Carlotta was recently promoted to manager of the Banana Factory, a local confectionery. As a new store manager, she is very concerned about the functional and psychological picture that consumers have of her store. From a retail perspective, Carlotta seems to be concerned about the Banana Factory's
A.
image.
B.
product assortment.
C.
location.
D.
positioning.
E.
atmospherics.


17.
_________ display one item of each product available and store their remaining inventory out of customers' reach. Customers order products by phone or in person and salespeople fill their orders from the stores' warehouse.
A.
Hypermarkets
B.
Catalogue marketers
C.
Warehouse clubs
D.
Warehouse showrooms
E.
Catalogue showrooms


18.
In which of the following does a company provide a catalogue from which consumers make selections and place orders by mail, telephone or the Internet?
A.
Catalogue marketing
B.
Catalogue showrooms
C.
Mail-order wholesaling
D.
Direct selling
E.
Direct-response marketing


19.
Kerryn Sun markets Do-It-Herself tools designed for women to her neighbours at parties she hosts at her home or at neighbours' homes. For a leading manufacturer of industrial tools, Do-It-Herself represents a new product line targeted at women, who represent a rapidly growing market for home-repair and gardening tools. What type of marketing is Kerryn using?
A.
Direct selling
B.
Direct marketing
C.
Catalogue marketing
D.
Online marketing
E.
Telemarketing


20.
Which of the following involves a retailer identifying an unserved or underserved market segment and targeting that segment with a strategy that distinguishes the store from competing stores in consumers' minds?
A.
Location analysis
B.
Direct marketing
C.
Store imaging
D.
Scrambled merchandising
E.
Retail positioning


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