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We were very thrilled with the success of the first and second
editions of this textbook and thank our readers for their
kind words of encouragement. The first edition won the Australian
Publishers Award for Excellence in the Tertiary Technology
Section in 1999.
Electronic business over the Internet has undergone exponential
growth during the past seven years. Information technology
is driving this economic growth, yet from early 2000 many
companies began to experience difficulties as organisations
shifted to the Internet's high-change/high-speed environment.
It has been a heady ride and many e-businesses have fallen
by the wayside. Nonetheless, three start-up dot.com companies,
Amazon, eBay and Yahoo!, are now among the world's best-known
brands. These three pioneers have software at their core -
they innovate with it, they buy out other software companies
to obtain exclusive use and they use software to replace people.
Many large corporations now recognise that the Web can assist
them to realise efficiency improvements, cost reductions and
increased business opportunities leading to improved profits.
This textbook examines how the e-commerce market has matured
over the years.
This burgeoning use of the Internet demands that employees
and managers understand and be skilled in Internet commerce
practices in order for their businesses to gain a competitive
advantage. The third edition of Internet Commerce: Digital
Models for Business has updated the material for the rapidly
emerging field of Internet/electronic commerce. This new edition
places the study of Internet commerce within an international
and national framework. It includes new, more detailed end-of-chapter
case studies to illustrate the emerging trends and features.
The multidisciplinary team of authors has covered the business,
management, technical and legal aspects of this exciting area
of commerce on the Internet.
Objectives of the book
After completing the book, students will:
- have received a thorough grounding in electronic commerce
on the Internet
- know the stakeholders in electronic commerce and their
capabilities and limitations in the strategic convergence
of technology and business
- understand the rapid changes taking place in electronic
commerce
- be aware of the new technologies of importance to electronic
commerce
- have been exposed to important research and development
trends in the area
John Wiley & Sons Australia will maintain a web site
(see www.johnwiley. com.au/highered/internet-commerce) to
keep readers abreast of recent changes with timely updates.
The authors hope that lecturers and students will find this
new edition, web site and supplements useful and valuable
adjuncts to their study of Internet commerce.
Special thanks go to Ms Roma Simmonds, an IT consultant at
Qantas, for her contributions to chapters 3, 5 and 9. Special
thanks are also extended to Katina Michael (University of
Wollongong), Amanda Toshack (University of Wollongong), Jeff
Chamberlain (Deakin University), John Paul Sargent (University
of Wollongong), Bruce Howarth and Theerasak Thanasankit (Monash
University) for preparing the end-of-chapter case studies.
We would also like to thank our colleagues who reviewed the
text throughout the development of the new edition.
Elaine Lawrence
Stephen Newton
Brian Corbitt
John Lawrence
Stephen Dann
Theerasak Thanasankit
November 2002
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