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Internet Commerce 3E

 
 
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Internet Commerce 3rd Edition has been revised to reflect the latest developments in this rapidly changing area. All chapters feature Australian and international examples of policy reform and innovation and an increased focus on managing ecommerce technologies and systems. The theory is supported by examples drawn from industry developments, regulatory policies and government initiatives.

NEW TO THIS EDITION

  • Covers an expanded range of topics including material on B2B and B2C systems, developmental and implementation issues of these systems, ethics, m-commerce and P2P networking
  • Updated taxation and legal coverage, marketing requirements planning, employment opportunities and business-to-business marketing
  • Future Trends chapter has been completely rewritten to reflect current developments and issues
  • End of chapter case studies have been rewritten and ask the student to apply the principles from several chapters, making the case studies more comprehensive and challenging