Chapter 08 - Learning Objectives

After studying this chapter, you should be able to:

1. How does the law protect the intangible results of creative effort? What types of intellectual property are protected by IP law?
2. How does copyright law protect original texts, images and other forms of expression from unauthorised copying? When is copyright infringed and what can be done about it?
3. How does trade mark law protect a trade mark from unauthorised use? When are trade mark rights infringed and what can be done about it? If a trade mark is not registered, is it still protected?
4. How does patent law protect new technology from unauthorised exploitation? When is a patent infringed and what can be done about it?
5. How does design law protect an original design from unauthorised use? When is a registered design infringed and what can be done about it?
6. How can a business stop someone from breaching its confidentiality and disclosing its trade secrets?
7. What is information privacy and how is it protected? What are the consequences of failing to do so?